XaaS
Xverything as a Service (XaaS) is a model through which connectOWL provides comprehensive managed services.
SUCCESS STORIES
How To Happiness Planner Creates More Content in Less Time
Using Mailchimp's Calendy integration, this e-commerce business is able to quickly broaden their motivational content offering
Manage Service
Subjects
BUSINESS TIPS
Focus on Solving Real Problems, Not Just Selling ProductsPeople don’t buy hardware or services—they buy solutions. Position your offerings (hardware, managed services, XaaS) as answers to pain points like downtime, slow scaling, or security gaps. This mindset creates value-driven conversations.
BUSINESS TIPS
Prioritize Recurring Revenue ModelsShift as much as possible from one-time sales to subscription-based models—managed services, device-as-a-service, security-as-a-service, etc. It stabilizes cash flow and increases long-term customer loyalty.
BUSINESS TIPS
Make Support a Selling PointGreat tech with poor support won’t last. Invest in responsive, friendly, and proactive support, and market it as a competitive advantage. Consider offering 24/7 or dedicated support tiers.
BUSINESS TIPS
Know Your Niche and Double Down on ItDon’t try to serve everyone. Define your target segment clearly—like SMBs needing scalable IT, or education sectors needing secure hardware—and tailor your marketing, solutions, and tone just for them. Being a specialist builds trust faster than being a generalist.
